diff --git a/backend/src/db/migrations/031_api_key_types.sql b/backend/src/db/migrations/031_api_key_types.sql
new file mode 100644
index 00000000..9a31074f
--- /dev/null
+++ b/backend/src/db/migrations/031_api_key_types.sql
@@ -0,0 +1,23 @@
+-- Migration 031: Add key_type to wp_dutchie_api_permissions
+-- Supports: 'internal' (ALL access), 'wordpress' (single dispensary)
+
+-- Add key_type column with default 'wordpress' for backward compatibility
+ALTER TABLE wp_dutchie_api_permissions
+ADD COLUMN IF NOT EXISTS key_type VARCHAR(50) NOT NULL DEFAULT 'wordpress';
+
+-- Add rate_limit column for per-key rate limiting
+ALTER TABLE wp_dutchie_api_permissions
+ADD COLUMN IF NOT EXISTS rate_limit INTEGER NOT NULL DEFAULT 100;
+
+-- Add description column for better key management
+ALTER TABLE wp_dutchie_api_permissions
+ADD COLUMN IF NOT EXISTS description TEXT;
+
+-- Create index on key_type for faster lookups
+CREATE INDEX IF NOT EXISTS idx_wp_api_permissions_key_type ON wp_dutchie_api_permissions(key_type);
+
+-- Set all existing keys to 'wordpress' type
+UPDATE wp_dutchie_api_permissions SET key_type = 'wordpress' WHERE key_type IS NULL OR key_type = '';
+
+-- Add comment explaining key types
+COMMENT ON COLUMN wp_dutchie_api_permissions.key_type IS 'API key type: internal (ALL dispensary access), wordpress (single dispensary)';
diff --git a/backend/src/middleware/apiScope.ts b/backend/src/middleware/apiScope.ts
new file mode 100644
index 00000000..457281fe
--- /dev/null
+++ b/backend/src/middleware/apiScope.ts
@@ -0,0 +1,181 @@
+/**
+ * API Scope Types and Helpers for /api/v1
+ *
+ * Provides scoping for public API endpoints based on API key type:
+ * - 'internal': Full access to ALL dispensaries
+ * - 'wordpress': Restricted to a single dispensary
+ */
+
+// ============================================================
+// TYPES
+// ============================================================
+
+export type ApiKeyType = 'internal' | 'wordpress';
+
+export interface ApiScope {
+  type: ApiKeyType;
+  dispensaryIds: 'ALL' | number[];
+  apiKeyId: number;
+  apiKeyName: string;
+  rateLimit: number;
+}
+
+// Extended Express Request with scope
+declare global {
+  namespace Express {
+    interface Request {
+      scope?: ApiScope;
+    }
+  }
+}
+
+// ============================================================
+// SCOPE BUILDER
+// ============================================================
+
+interface ApiPermissionRow {
+  id: number;
+  user_name: string;
+  key_type: string;
+  store_id: number | null;
+  rate_limit: number;
+  dutchie_az_store_id?: number;
+}
+
+/**
+ * Build an ApiScope from a database permission row
+ */
+export function buildApiScope(permission: ApiPermissionRow): ApiScope {
+  const type = (permission.key_type || 'wordpress') as ApiKeyType;
+
+  // Internal keys get ALL access
+  if (type === 'internal') {
+    return {
+      type: 'internal',
+      dispensaryIds: 'ALL',
+      apiKeyId: permission.id,
+      apiKeyName: permission.user_name,
+      rateLimit: permission.rate_limit || 1000, // Higher rate limit for internal
+    };
+  }
+
+  // WordPress keys are locked to their dispensary
+  // Use dutchie_az_store_id (resolved from store_id/store_name)
+  const dispensaryId = permission.dutchie_az_store_id || permission.store_id;
+
+  return {
+    type: 'wordpress',
+    dispensaryIds: dispensaryId ? [dispensaryId] : [],
+    apiKeyId: permission.id,
+    apiKeyName: permission.user_name,
+    rateLimit: permission.rate_limit || 100,
+  };
+}
+
+// ============================================================
+// SCOPE HELPERS
+// ============================================================
+
+/**
+ * Check if scope allows access to a specific dispensary
+ */
+export function scopeAllowsDispensary(scope: ApiScope, dispensaryId: number): boolean {
+  if (scope.dispensaryIds === 'ALL') {
+    return true;
+  }
+  return scope.dispensaryIds.includes(dispensaryId);
+}
+
+/**
+ * Get the effective dispensary ID for queries
+ *
+ * For wordpress keys: Always returns the scoped dispensary ID (ignores user param)
+ * For internal keys: Returns user param if provided, otherwise null (all)
+ */
+export function getEffectiveDispensaryId(
+  scope: ApiScope,
+  userProvidedId?: number | string | null
+): number | null {
+  // WordPress keys are locked to their dispensary
+  if (scope.type === 'wordpress') {
+    if (scope.dispensaryIds === 'ALL' || scope.dispensaryIds.length === 0) {
+      return null; // No dispensary configured - will error elsewhere
+    }
+    return scope.dispensaryIds[0];
+  }
+
+  // Internal keys can optionally filter by dispensary
+  if (userProvidedId) {
+    const id = typeof userProvidedId === 'string' ? parseInt(userProvidedId, 10) : userProvidedId;
+    return isNaN(id) ? null : id;
+  }
+
+  return null; // Internal key with no filter = all dispensaries
+}
+
+/**
+ * Build a WHERE clause fragment for dispensary scoping
+ *
+ * Returns SQL and params to add to queries
+ */
+export function buildDispensaryWhereClause(
+  scope: ApiScope,
+  columnName: string = 'dispensary_id',
+  startParamIndex: number = 1
+): { clause: string; params: any[]; nextParamIndex: number } {
+  // Internal keys: no restriction
+  if (scope.dispensaryIds === 'ALL') {
+    return { clause: '', params: [], nextParamIndex: startParamIndex };
+  }
+
+  // WordPress keys: filter to their dispensary(s)
+  if (scope.dispensaryIds.length === 0) {
+    // No dispensary configured - return impossible condition
+    return { clause: ` AND FALSE`, params: [], nextParamIndex: startParamIndex };
+  }
+
+  if (scope.dispensaryIds.length === 1) {
+    return {
+      clause: ` AND ${columnName} = $${startParamIndex}`,
+      params: [scope.dispensaryIds[0]],
+      nextParamIndex: startParamIndex + 1,
+    };
+  }
+
+  // Multiple dispensaries (future-proofing)
+  const placeholders = scope.dispensaryIds.map((_, i) => `$${startParamIndex + i}`).join(', ');
+  return {
+    clause: ` AND ${columnName} IN (${placeholders})`,
+    params: scope.dispensaryIds,
+    nextParamIndex: startParamIndex + scope.dispensaryIds.length,
+  };
+}
+
+/**
+ * Validate scope allows access to a resource
+ * Returns true if allowed, throws/returns error info if not
+ */
+export function validateResourceAccess(
+  scope: ApiScope,
+  resourceDispensaryId: number | null | undefined
+): { allowed: boolean; reason?: string } {
+  // No dispensary ID on resource = public resource, always allowed
+  if (resourceDispensaryId === null || resourceDispensaryId === undefined) {
+    return { allowed: true };
+  }
+
+  // Internal keys can access anything
+  if (scope.dispensaryIds === 'ALL') {
+    return { allowed: true };
+  }
+
+  // WordPress keys must match
+  if (scope.dispensaryIds.includes(resourceDispensaryId)) {
+    return { allowed: true };
+  }
+
+  return {
+    allowed: false,
+    reason: 'Access denied: this API key does not have access to this dispensary',
+  };
+}
diff --git a/backend/src/routes/public-api.ts b/backend/src/routes/public-api.ts
index 6bb01efa..8c74cf77 100644
--- a/backend/src/routes/public-api.ts
+++ b/backend/src/routes/public-api.ts
@@ -2,13 +2,23 @@
  * Public API Routes for External Consumers (WordPress, etc.)
  *
  * These routes use the dutchie_az data pipeline and are protected by API key auth.
- * Designed for Deeply Rooted and other WordPress sites consuming menu data.
+ * Supports two key types:
+ *   - 'internal': Full access to ALL dispensaries (for internal services, Hoodie Analytics)
+ *   - 'wordpress': Restricted to a single dispensary (for WordPress plugin integrations)
  */
 
 import { Router, Request, Response, NextFunction } from 'express';
 import { pool } from '../db/migrate';
 import { query as dutchieAzQuery } from '../dutchie-az/db/connection';
 import ipaddr from 'ipaddr.js';
+import {
+  ApiScope,
+  ApiKeyType,
+  buildApiScope,
+  getEffectiveDispensaryId,
+  validateResourceAccess,
+  buildDispensaryWhereClause,
+} from '../middleware/apiScope';
 
 const router = Router();
 
@@ -20,16 +30,19 @@ interface ApiKeyPermission {
   id: number;
   user_name: string;
   api_key: string;
+  key_type: string;
   allowed_ips: string | null;
   allowed_domains: string | null;
   is_active: number;
   store_id: number;
   store_name: string;
+  rate_limit: number;
   dutchie_az_store_id?: number;
 }
 
 interface PublicApiRequest extends Request {
   apiPermission?: ApiKeyPermission;
+  scope?: ApiScope;
 }
 
 // ============================================================
@@ -109,7 +122,7 @@ function isDomainAllowed(origin: string, allowedDomains: string[]): boolean {
 }
 
 /**
- * Middleware to validate API key and resolve dispensary -> dutchie_az store mapping
+ * Middleware to validate API key and build scope
  */
 async function validatePublicApiKey(
   req: PublicApiRequest,
@@ -132,11 +145,13 @@ async function validatePublicApiKey(
         p.id,
         p.user_name,
         p.api_key,
+        COALESCE(p.key_type, 'wordpress') as key_type,
         p.allowed_ips,
         p.allowed_domains,
         p.is_active,
         p.store_id,
-        p.store_name
+        p.store_name,
+        COALESCE(p.rate_limit, 100) as rate_limit
       FROM wp_dutchie_api_permissions p
       WHERE p.api_key = $1 AND p.is_active = 1
     `, [apiKey]);
@@ -149,14 +164,14 @@ async function validatePublicApiKey(
 
     const permission = result.rows[0];
 
-    // Validate IP if configured
+    // Validate IP if configured (only for wordpress keys)
     const clientIp = (req.headers['x-forwarded-for'] as string)?.split(',')[0].trim() ||
                      (req.headers['x-real-ip'] as string) ||
                      req.ip ||
                      req.connection.remoteAddress ||
                      '';
 
-    if (permission.allowed_ips) {
+    if (permission.key_type === 'wordpress' && permission.allowed_ips) {
       const allowedIps = permission.allowed_ips.split('\n').filter((ip: string) => ip.trim());
 
       if (allowedIps.length > 0 && !isIpAllowed(clientIp, allowedIps)) {
@@ -167,10 +182,10 @@ async function validatePublicApiKey(
       }
     }
 
-    // Validate domain if configured
+    // Validate domain if configured (only for wordpress keys)
     const origin = req.get('origin') || req.get('referer') || '';
 
-    if (permission.allowed_domains && origin) {
+    if (permission.key_type === 'wordpress' && permission.allowed_domains && origin) {
       const allowedDomains = permission.allowed_domains.split('\n').filter((d: string) => d.trim());
 
       if (allowedDomains.length > 0 && !isDomainAllowed(origin, allowedDomains)) {
@@ -181,21 +196,22 @@ async function validatePublicApiKey(
       }
     }
 
-    // Resolve the dutchie_az store for this store
-    // Match by store name (from main DB) to dutchie_az.dispensaries.name
-    const storeResult = await dutchieAzQuery<{ id: number }>(`
-      SELECT id FROM dispensaries
-      WHERE LOWER(TRIM(name)) = LOWER(TRIM($1))
-         OR LOWER(TRIM(name)) LIKE LOWER(TRIM($1)) || '%'
-         OR LOWER(TRIM($1)) LIKE LOWER(TRIM(name)) || '%'
-      ORDER BY
-        CASE WHEN LOWER(TRIM(name)) = LOWER(TRIM($1)) THEN 0 ELSE 1 END,
-        id
-      LIMIT 1
-    `, [permission.store_name]);
+    // Resolve the dutchie_az store for wordpress keys
+    if (permission.key_type === 'wordpress' && permission.store_name) {
+      const storeResult = await dutchieAzQuery<{ id: number }>(`
+        SELECT id FROM dispensaries
+        WHERE LOWER(TRIM(name)) = LOWER(TRIM($1))
+           OR LOWER(TRIM(name)) LIKE LOWER(TRIM($1)) || '%'
+           OR LOWER(TRIM($1)) LIKE LOWER(TRIM(name)) || '%'
+        ORDER BY
+          CASE WHEN LOWER(TRIM(name)) = LOWER(TRIM($1)) THEN 0 ELSE 1 END,
+          id
+        LIMIT 1
+      `, [permission.store_name]);
 
-    if (storeResult.rows.length > 0) {
-      permission.dutchie_az_store_id = storeResult.rows[0].id;
+      if (storeResult.rows.length > 0) {
+        permission.dutchie_az_store_id = storeResult.rows[0].id;
+      }
     }
 
     // Update last_used_at timestamp (async, don't wait)
@@ -207,18 +223,26 @@ async function validatePublicApiKey(
       console.error('Error updating last_used_at:', err);
     });
 
+    // Build the scope object
     req.apiPermission = permission;
+    req.scope = buildApiScope({
+      id: permission.id,
+      user_name: permission.user_name,
+      key_type: permission.key_type,
+      store_id: permission.store_id,
+      rate_limit: permission.rate_limit,
+      dutchie_az_store_id: permission.dutchie_az_store_id,
+    });
+
     next();
   } catch (error: any) {
     console.error('Public API validation error:', error);
 
-    // Provide more detailed error info for debugging
     const errorDetails: any = {
       error: 'Internal server error during API validation',
       message: 'An unexpected error occurred while validating your API key. Please try again or contact support.',
     };
 
-    // Add error type hint for debugging (without exposing sensitive details)
     if (error.code === 'ECONNREFUSED') {
       errorDetails.hint = 'Database connection failed';
     } else if (error.code === '42P01') {
@@ -234,6 +258,38 @@ async function validatePublicApiKey(
 // Apply middleware to all routes
 router.use(validatePublicApiKey);
 
+// ============================================================
+// HELPER: Get dispensary ID for scoped queries
+// ============================================================
+
+/**
+ * Get the effective dispensary ID based on scope
+ * Returns { dispensaryId, error } where error is set if wordpress key has no dispensary
+ */
+function getScopedDispensaryId(req: PublicApiRequest): { dispensaryId: number | null; error?: string } {
+  const scope = req.scope!;
+
+  if (scope.type === 'internal') {
+    // Internal keys can optionally filter by dispensary_id param
+    const requestedId = req.query.dispensary_id as string | undefined;
+    if (requestedId) {
+      const id = parseInt(requestedId, 10);
+      return { dispensaryId: isNaN(id) ? null : id };
+    }
+    return { dispensaryId: null }; // null = all dispensaries
+  }
+
+  // WordPress keys are locked to their dispensary
+  if (scope.dispensaryIds === 'ALL' || scope.dispensaryIds.length === 0) {
+    return {
+      dispensaryId: null,
+      error: `Menu data for ${req.apiPermission?.store_name || 'this dispensary'} is not yet available.`
+    };
+  }
+
+  return { dispensaryId: scope.dispensaryIds[0] };
+}
+
 // ============================================================
 // PRODUCT ENDPOINTS
 // ============================================================
@@ -248,17 +304,18 @@ router.use(validatePublicApiKey);
  *   - in_stock_only: Only return in-stock products (default: false)
  *   - limit: Max products to return (default: 100, max: 500)
  *   - offset: Pagination offset (default: 0)
+ *   - dispensary_id: (internal keys only) Filter by specific dispensary
  */
 router.get('/products', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
 
-    // Check if we have a dutchie_az store mapping
-    if (!permission.dutchie_az_store_id) {
+    if (error) {
       return res.status(503).json({
         error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available. The dispensary may not be set up in the new data pipeline.`,
-        dispensary_name: permission.store_name
+        message: error,
+        dispensary_name: req.apiPermission?.store_name
       });
     }
 
@@ -271,9 +328,22 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
     } = req.query;
 
     // Build query
-    let whereClause = 'WHERE p.dispensary_id = $1';
-    const params: any[] = [permission.dutchie_az_store_id];
-    let paramIndex = 2;
+    let whereClause = 'WHERE 1=1';
+    const params: any[] = [];
+    let paramIndex = 1;
+
+    // Apply dispensary scope
+    if (dispensaryId) {
+      whereClause += ` AND p.dispensary_id = $${paramIndex}`;
+      params.push(dispensaryId);
+      paramIndex++;
+    } else if (scope.dispensaryIds !== 'ALL') {
+      // WordPress key but no dispensary resolved
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
+      });
+    }
 
     // Filter by stock status if requested
     if (in_stock_only === 'true' || in_stock_only === '1') {
@@ -303,6 +373,7 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
     const { rows: products } = await dutchieAzQuery(`
       SELECT
         p.id,
+        p.dispensary_id,
         p.external_product_id as dutchie_id,
         p.name,
         p.brand_name as brand,
@@ -317,7 +388,6 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
         p.effects,
         p.created_at,
         p.updated_at,
-        -- Latest snapshot data for pricing
         s.rec_min_price_cents,
         s.rec_max_price_cents,
         s.rec_min_special_price_cents,
@@ -347,14 +417,12 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
 
     // Transform products to backward-compatible format
     const transformedProducts = products.map((p) => {
-      // Extract first image URL from images array
       let imageUrl = p.image_url;
       if (!imageUrl && p.images && Array.isArray(p.images) && p.images.length > 0) {
         const firstImage = p.images[0];
         imageUrl = typeof firstImage === 'string' ? firstImage : firstImage?.url;
       }
 
-      // Convert prices from cents to dollars
       const regularPrice = p.rec_min_price_cents
         ? (p.rec_min_price_cents / 100).toFixed(2)
         : null;
@@ -364,13 +432,14 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
 
       return {
         id: p.id,
+        dispensary_id: p.dispensary_id,
         dutchie_id: p.dutchie_id,
         name: p.name,
         brand: p.brand || null,
         category: p.category || null,
         subcategory: p.subcategory || null,
         strain_type: p.strain_type || null,
-        description: null, // Not stored in dutchie_products, would need snapshot
+        description: null,
         regular_price: regularPrice,
         sale_price: salePrice,
         thc_percentage: p.thc ? parseFloat(p.thc) : null,
@@ -389,7 +458,8 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
 
     res.json({
       success: true,
-      dispensary: permission.store_name,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
       products: transformedProducts,
       pagination: {
         total: parseInt(countRows[0]?.total || '0', 10),
@@ -413,17 +483,10 @@ router.get('/products', async (req: PublicApiRequest, res: Response) => {
  */
 router.get('/products/:id', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
     const { id } = req.params;
 
-    if (!permission.dutchie_az_store_id) {
-      return res.status(503).json({
-        error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available.`
-      });
-    }
-
-    // Get product with latest snapshot
+    // Get product (without dispensary filter to check access afterward)
     const { rows: products } = await dutchieAzQuery(`
       SELECT
         p.*,
@@ -443,8 +506,8 @@ router.get('/products/:id', async (req: PublicApiRequest, res: Response) => {
         ORDER BY crawled_at DESC
         LIMIT 1
       ) s ON true
-      WHERE p.id = $1 AND p.dispensary_id = $2
-    `, [id, permission.dutchie_az_store_id]);
+      WHERE p.id = $1
+    `, [id]);
 
     if (products.length === 0) {
       return res.status(404).json({
@@ -454,7 +517,15 @@ router.get('/products/:id', async (req: PublicApiRequest, res: Response) => {
 
     const p = products[0];
 
-    // Extract first image URL
+    // Validate access based on scope
+    const access = validateResourceAccess(scope, p.dispensary_id);
+    if (!access.allowed) {
+      return res.status(403).json({
+        error: 'Forbidden',
+        message: access.reason
+      });
+    }
+
     let imageUrl = p.primary_image_url;
     if (!imageUrl && p.images && Array.isArray(p.images) && p.images.length > 0) {
       const firstImage = p.images[0];
@@ -465,6 +536,7 @@ router.get('/products/:id', async (req: PublicApiRequest, res: Response) => {
       success: true,
       product: {
         id: p.id,
+        dispensary_id: p.dispensary_id,
         dutchie_id: p.external_product_id,
         name: p.name,
         brand: p.brand_name || null,
@@ -502,12 +574,26 @@ router.get('/products/:id', async (req: PublicApiRequest, res: Response) => {
  */
 router.get('/categories', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
 
-    if (!permission.dutchie_az_store_id) {
+    if (error) {
       return res.status(503).json({
         error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available.`
+        message: error
+      });
+    }
+
+    let whereClause = 'WHERE type IS NOT NULL';
+    const params: any[] = [];
+
+    if (dispensaryId) {
+      whereClause += ' AND dispensary_id = $1';
+      params.push(dispensaryId);
+    } else if (scope.dispensaryIds !== 'ALL') {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
       });
     }
 
@@ -518,14 +604,15 @@ router.get('/categories', async (req: PublicApiRequest, res: Response) => {
         COUNT(*) as product_count,
         COUNT(*) FILTER (WHERE stock_status = 'in_stock') as in_stock_count
       FROM dutchie_products
-      WHERE dispensary_id = $1 AND type IS NOT NULL
+      ${whereClause}
       GROUP BY type, subcategory
       ORDER BY type, subcategory
-    `, [permission.dutchie_az_store_id]);
+    `, params);
 
     res.json({
       success: true,
-      dispensary: permission.store_name,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
       categories
     });
   } catch (error: any) {
@@ -543,12 +630,26 @@ router.get('/categories', async (req: PublicApiRequest, res: Response) => {
  */
 router.get('/brands', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
 
-    if (!permission.dutchie_az_store_id) {
+    if (error) {
       return res.status(503).json({
         error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available.`
+        message: error
+      });
+    }
+
+    let whereClause = 'WHERE brand_name IS NOT NULL';
+    const params: any[] = [];
+
+    if (dispensaryId) {
+      whereClause += ' AND dispensary_id = $1';
+      params.push(dispensaryId);
+    } else if (scope.dispensaryIds !== 'ALL') {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
       });
     }
 
@@ -558,14 +659,15 @@ router.get('/brands', async (req: PublicApiRequest, res: Response) => {
         COUNT(*) as product_count,
         COUNT(*) FILTER (WHERE stock_status = 'in_stock') as in_stock_count
       FROM dutchie_products
-      WHERE dispensary_id = $1 AND brand_name IS NOT NULL
+      ${whereClause}
       GROUP BY brand_name
       ORDER BY product_count DESC
-    `, [permission.dutchie_az_store_id]);
+    `, params);
 
     res.json({
       success: true,
-      dispensary: permission.store_name,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
       brands
     });
   } catch (error: any) {
@@ -583,12 +685,13 @@ router.get('/brands', async (req: PublicApiRequest, res: Response) => {
  */
 router.get('/specials', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
 
-    if (!permission.dutchie_az_store_id) {
+    if (error) {
       return res.status(503).json({
         error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available.`
+        message: error
       });
     }
 
@@ -596,10 +699,27 @@ router.get('/specials', async (req: PublicApiRequest, res: Response) => {
     const limitNum = Math.min(parseInt(limit as string, 10) || 100, 500);
     const offsetNum = parseInt(offset as string, 10) || 0;
 
-    // Get products with special pricing from latest snapshot
+    let whereClause = 'WHERE s.special = true AND p.stock_status = \'in_stock\'';
+    const params: any[] = [];
+    let paramIndex = 1;
+
+    if (dispensaryId) {
+      whereClause += ` AND p.dispensary_id = $${paramIndex}`;
+      params.push(dispensaryId);
+      paramIndex++;
+    } else if (scope.dispensaryIds !== 'ALL') {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
+      });
+    }
+
+    params.push(limitNum, offsetNum);
+
     const { rows: products } = await dutchieAzQuery(`
       SELECT
         p.id,
+        p.dispensary_id,
         p.external_product_id as dutchie_id,
         p.name,
         p.brand_name as brand,
@@ -621,14 +741,13 @@ router.get('/specials', async (req: PublicApiRequest, res: Response) => {
         ORDER BY crawled_at DESC
         LIMIT 1
       ) s ON true
-      WHERE p.dispensary_id = $1
-        AND s.special = true
-        AND p.stock_status = 'in_stock'
+      ${whereClause}
       ORDER BY p.name ASC
-      LIMIT $2 OFFSET $3
-    `, [permission.dutchie_az_store_id, limitNum, offsetNum]);
+      LIMIT $${paramIndex} OFFSET $${paramIndex + 1}
+    `, params);
 
     // Get total count
+    const countParams = params.slice(0, -2);
     const { rows: countRows } = await dutchieAzQuery(`
       SELECT COUNT(*) as total
       FROM dutchie_products p
@@ -638,13 +757,12 @@ router.get('/specials', async (req: PublicApiRequest, res: Response) => {
         ORDER BY crawled_at DESC
         LIMIT 1
       ) s ON true
-      WHERE p.dispensary_id = $1
-        AND s.special = true
-        AND p.stock_status = 'in_stock'
-    `, [permission.dutchie_az_store_id]);
+      ${whereClause}
+    `, countParams);
 
     const transformedProducts = products.map((p) => ({
       id: p.id,
+      dispensary_id: p.dispensary_id,
       dutchie_id: p.dutchie_id,
       name: p.name,
       brand: p.brand || null,
@@ -661,7 +779,8 @@ router.get('/specials', async (req: PublicApiRequest, res: Response) => {
 
     res.json({
       success: true,
-      dispensary: permission.store_name,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
       specials: transformedProducts,
       pagination: {
         total: parseInt(countRows[0]?.total || '0', 10),
@@ -679,18 +798,402 @@ router.get('/specials', async (req: PublicApiRequest, res: Response) => {
   }
 });
 
+/**
+ * GET /api/v1/dispensaries
+ * Get all dispensaries with product data
+ *
+ * For internal keys: Returns all dispensaries (with optional filters)
+ * For wordpress keys: Returns only their authorized dispensary
+ */
+router.get('/dispensaries', async (req: PublicApiRequest, res: Response) => {
+  try {
+    const scope = req.scope!;
+
+    // WordPress keys only see their own dispensary
+    if (scope.type === 'wordpress') {
+      const { dispensaryId, error } = getScopedDispensaryId(req);
+
+      if (error || !dispensaryId) {
+        return res.json({
+          success: true,
+          dispensaries: [{
+            id: req.apiPermission?.store_id,
+            name: req.apiPermission?.store_name,
+            data_available: false,
+            message: 'Menu data not yet available for this dispensary'
+          }]
+        });
+      }
+
+      // Get single dispensary for wordpress key
+      const { rows: dispensaries } = await dutchieAzQuery(`
+        SELECT
+          d.id,
+          d.name,
+          d.address,
+          d.city,
+          d.state,
+          d.zip,
+          d.phone,
+          d.website,
+          d.latitude,
+          d.longitude,
+          d.menu_type as platform,
+          d.menu_url,
+          COALESCE(pc.product_count, 0) as product_count,
+          COALESCE(pc.in_stock_count, 0) as in_stock_count,
+          pc.last_updated
+        FROM dispensaries d
+        LEFT JOIN LATERAL (
+          SELECT
+            COUNT(*) as product_count,
+            COUNT(*) FILTER (WHERE stock_status = 'in_stock') as in_stock_count,
+            MAX(updated_at) as last_updated
+          FROM dutchie_products
+          WHERE dispensary_id = d.id
+        ) pc ON true
+        WHERE d.id = $1
+      `, [dispensaryId]);
+
+      if (dispensaries.length === 0) {
+        return res.json({
+          success: true,
+          dispensaries: [{
+            id: dispensaryId,
+            name: req.apiPermission?.store_name,
+            data_available: false,
+            message: 'Dispensary not found in data pipeline'
+          }]
+        });
+      }
+
+      const d = dispensaries[0];
+      return res.json({
+        success: true,
+        dispensaries: [{
+          id: d.id,
+          name: d.name,
+          address: d.address,
+          city: d.city,
+          state: d.state,
+          zip: d.zip,
+          phone: d.phone,
+          website: d.website,
+          menu_url: d.menu_url,
+          location: d.latitude && d.longitude ? {
+            latitude: parseFloat(d.latitude),
+            longitude: parseFloat(d.longitude)
+          } : null,
+          platform: d.platform,
+          product_count: parseInt(d.product_count || '0', 10),
+          in_stock_count: parseInt(d.in_stock_count || '0', 10),
+          last_updated: d.last_updated,
+          data_available: parseInt(d.product_count || '0', 10) > 0
+        }]
+      });
+    }
+
+    // Internal keys: full list with filters
+    const {
+      state,
+      city,
+      has_products = 'false',
+      limit = '100',
+      offset = '0'
+    } = req.query;
+
+    let whereClause = 'WHERE 1=1';
+    const params: any[] = [];
+    let paramIndex = 1;
+
+    if (state) {
+      whereClause += ` AND UPPER(d.state) = UPPER($${paramIndex})`;
+      params.push(state);
+      paramIndex++;
+    }
+
+    if (city) {
+      whereClause += ` AND LOWER(d.city) LIKE LOWER($${paramIndex})`;
+      params.push(`%${city}%`);
+      paramIndex++;
+    }
+
+    const limitNum = Math.min(parseInt(limit as string, 10) || 100, 500);
+    const offsetNum = parseInt(offset as string, 10) || 0;
+
+    const { rows: dispensaries } = await dutchieAzQuery(`
+      SELECT
+        d.id,
+        d.name,
+        d.address,
+        d.city,
+        d.state,
+        d.zip,
+        d.phone,
+        d.website,
+        d.latitude,
+        d.longitude,
+        d.menu_type as platform,
+        d.menu_url,
+        COALESCE(pc.product_count, 0) as product_count,
+        COALESCE(pc.in_stock_count, 0) as in_stock_count,
+        pc.last_updated
+      FROM dispensaries d
+      LEFT JOIN LATERAL (
+        SELECT
+          COUNT(*) as product_count,
+          COUNT(*) FILTER (WHERE stock_status = 'in_stock') as in_stock_count,
+          MAX(updated_at) as last_updated
+        FROM dutchie_products
+        WHERE dispensary_id = d.id
+      ) pc ON true
+      ${whereClause}
+      ${has_products === 'true' || has_products === '1' ? 'AND COALESCE(pc.product_count, 0) > 0' : ''}
+      ORDER BY d.name ASC
+      LIMIT $${paramIndex} OFFSET $${paramIndex + 1}
+    `, [...params, limitNum, offsetNum]);
+
+    const { rows: countRows } = await dutchieAzQuery(`
+      SELECT COUNT(*) as total
+      FROM dispensaries d
+      LEFT JOIN LATERAL (
+        SELECT COUNT(*) as product_count
+        FROM dutchie_products
+        WHERE dispensary_id = d.id
+      ) pc ON true
+      ${whereClause}
+      ${has_products === 'true' || has_products === '1' ? 'AND COALESCE(pc.product_count, 0) > 0' : ''}
+    `, params);
+
+    const transformedDispensaries = dispensaries.map((d) => ({
+      id: d.id,
+      name: d.name,
+      address: d.address,
+      city: d.city,
+      state: d.state,
+      zip: d.zip,
+      phone: d.phone,
+      website: d.website,
+      menu_url: d.menu_url,
+      location: d.latitude && d.longitude ? {
+        latitude: parseFloat(d.latitude),
+        longitude: parseFloat(d.longitude)
+      } : null,
+      platform: d.platform,
+      product_count: parseInt(d.product_count || '0', 10),
+      in_stock_count: parseInt(d.in_stock_count || '0', 10),
+      last_updated: d.last_updated,
+      data_available: parseInt(d.product_count || '0', 10) > 0
+    }));
+
+    res.json({
+      success: true,
+      scope: 'internal',
+      dispensaries: transformedDispensaries,
+      pagination: {
+        total: parseInt(countRows[0]?.total || '0', 10),
+        limit: limitNum,
+        offset: offsetNum,
+        has_more: offsetNum + dispensaries.length < parseInt(countRows[0]?.total || '0', 10)
+      }
+    });
+  } catch (error: any) {
+    console.error('Public API dispensaries error:', error);
+    res.status(500).json({
+      error: 'Failed to fetch dispensaries',
+      message: error.message
+    });
+  }
+});
+
+/**
+ * GET /api/v1/search
+ * Full-text search across products
+ */
+router.get('/search', async (req: PublicApiRequest, res: Response) => {
+  try {
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
+
+    if (error) {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: error
+      });
+    }
+
+    const {
+      q,
+      limit = '50',
+      offset = '0',
+      in_stock_only = 'false'
+    } = req.query;
+
+    if (!q || typeof q !== 'string' || q.trim().length < 2) {
+      return res.status(400).json({
+        error: 'Invalid search query',
+        message: 'Search query (q) must be at least 2 characters'
+      });
+    }
+
+    const searchQuery = q.trim();
+    const limitNum = Math.min(parseInt(limit as string, 10) || 50, 200);
+    const offsetNum = parseInt(offset as string, 10) || 0;
+
+    let whereClause = `
+      WHERE (
+        p.name ILIKE $1
+        OR p.brand_name ILIKE $1
+        OR p.type ILIKE $1
+        OR p.subcategory ILIKE $1
+        OR p.strain_type ILIKE $1
+      )
+    `;
+    const params: any[] = [`%${searchQuery}%`];
+    let paramIndex = 2;
+
+    if (dispensaryId) {
+      whereClause += ` AND p.dispensary_id = $${paramIndex}`;
+      params.push(dispensaryId);
+      paramIndex++;
+    } else if (scope.dispensaryIds !== 'ALL') {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
+      });
+    }
+
+    if (in_stock_only === 'true' || in_stock_only === '1') {
+      whereClause += ` AND p.stock_status = 'in_stock'`;
+    }
+
+    // Add relevance scoring parameter
+    params.push(searchQuery);
+    const relevanceParamIndex = paramIndex;
+    paramIndex++;
+
+    params.push(limitNum, offsetNum);
+
+    const { rows: products } = await dutchieAzQuery(`
+      SELECT
+        p.id,
+        p.dispensary_id,
+        p.external_product_id as dutchie_id,
+        p.name,
+        p.brand_name as brand,
+        p.type as category,
+        p.subcategory,
+        p.strain_type,
+        p.stock_status,
+        p.thc,
+        p.cbd,
+        p.primary_image_url as image_url,
+        p.effects,
+        p.updated_at,
+        s.rec_min_price_cents,
+        s.rec_min_special_price_cents,
+        s.special,
+        s.options,
+        s.crawled_at as snapshot_at,
+        CASE
+          WHEN LOWER(p.name) = LOWER($${relevanceParamIndex}) THEN 100
+          WHEN LOWER(p.name) LIKE LOWER($${relevanceParamIndex}) || '%' THEN 90
+          WHEN LOWER(p.name) LIKE '%' || LOWER($${relevanceParamIndex}) || '%' THEN 80
+          WHEN LOWER(p.brand_name) = LOWER($${relevanceParamIndex}) THEN 70
+          WHEN LOWER(p.brand_name) LIKE '%' || LOWER($${relevanceParamIndex}) || '%' THEN 60
+          ELSE 50
+        END as relevance
+      FROM dutchie_products p
+      LEFT JOIN LATERAL (
+        SELECT * FROM dutchie_product_snapshots
+        WHERE dutchie_product_id = p.id
+        ORDER BY crawled_at DESC
+        LIMIT 1
+      ) s ON true
+      ${whereClause}
+      ORDER BY relevance DESC, p.name ASC
+      LIMIT $${paramIndex} OFFSET $${paramIndex + 1}
+    `, params);
+
+    // Count query (without relevance param)
+    const countParams = params.slice(0, paramIndex - 3); // Remove relevance, limit, offset
+    const { rows: countRows } = await dutchieAzQuery(`
+      SELECT COUNT(*) as total
+      FROM dutchie_products p
+      ${whereClause}
+    `, countParams);
+
+    const transformedProducts = products.map((p) => ({
+      id: p.id,
+      dispensary_id: p.dispensary_id,
+      dutchie_id: p.dutchie_id,
+      name: p.name,
+      brand: p.brand || null,
+      category: p.category || null,
+      subcategory: p.subcategory || null,
+      strain_type: p.strain_type || null,
+      regular_price: p.rec_min_price_cents ? (p.rec_min_price_cents / 100).toFixed(2) : null,
+      sale_price: p.rec_min_special_price_cents ? (p.rec_min_special_price_cents / 100).toFixed(2) : null,
+      thc_percentage: p.thc ? parseFloat(p.thc) : null,
+      cbd_percentage: p.cbd ? parseFloat(p.cbd) : null,
+      image_url: p.image_url || null,
+      in_stock: p.stock_status === 'in_stock',
+      on_special: p.special || false,
+      effects: p.effects || [],
+      options: p.options || [],
+      relevance: p.relevance,
+      updated_at: p.updated_at,
+      snapshot_at: p.snapshot_at
+    }));
+
+    res.json({
+      success: true,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
+      query: searchQuery,
+      results: transformedProducts,
+      pagination: {
+        total: parseInt(countRows[0]?.total || '0', 10),
+        limit: limitNum,
+        offset: offsetNum,
+        has_more: offsetNum + products.length < parseInt(countRows[0]?.total || '0', 10)
+      }
+    });
+  } catch (error: any) {
+    console.error('Public API search error:', error);
+    res.status(500).json({
+      error: 'Failed to search products',
+      message: error.message
+    });
+  }
+});
+
 /**
  * GET /api/v1/menu
  * Get complete menu summary for the authenticated dispensary
  */
 router.get('/menu', async (req: PublicApiRequest, res: Response) => {
   try {
-    const permission = req.apiPermission!;
+    const scope = req.scope!;
+    const { dispensaryId, error } = getScopedDispensaryId(req);
 
-    if (!permission.dutchie_az_store_id) {
+    if (error) {
       return res.status(503).json({
         error: 'No menu data available',
-        message: `Menu data for ${permission.store_name} is not yet available.`
+        message: error
+      });
+    }
+
+    let whereClause = 'WHERE 1=1';
+    const params: any[] = [];
+
+    if (dispensaryId) {
+      whereClause += ' AND dispensary_id = $1';
+      params.push(dispensaryId);
+    } else if (scope.dispensaryIds !== 'ALL') {
+      return res.status(503).json({
+        error: 'No menu data available',
+        message: 'Menu data is not yet available for this dispensary.'
       });
     }
 
@@ -701,10 +1204,10 @@ router.get('/menu', async (req: PublicApiRequest, res: Response) => {
         COUNT(*) as total,
         COUNT(*) FILTER (WHERE stock_status = 'in_stock') as in_stock
       FROM dutchie_products
-      WHERE dispensary_id = $1 AND type IS NOT NULL
+      ${whereClause} AND type IS NOT NULL
       GROUP BY type
       ORDER BY total DESC
-    `, [permission.dutchie_az_store_id]);
+    `, params);
 
     // Get overall stats
     const { rows: stats } = await dutchieAzQuery(`
@@ -715,8 +1218,8 @@ router.get('/menu', async (req: PublicApiRequest, res: Response) => {
         COUNT(DISTINCT type) as category_count,
         MAX(updated_at) as last_updated
       FROM dutchie_products
-      WHERE dispensary_id = $1
-    `, [permission.dutchie_az_store_id]);
+      ${whereClause}
+    `, params);
 
     // Get specials count
     const { rows: specialsCount } = await dutchieAzQuery(`
@@ -728,16 +1231,18 @@ router.get('/menu', async (req: PublicApiRequest, res: Response) => {
         ORDER BY crawled_at DESC
         LIMIT 1
       ) s ON true
-      WHERE p.dispensary_id = $1
+      ${whereClause.replace('WHERE 1=1', 'WHERE 1=1')}
         AND s.special = true
         AND p.stock_status = 'in_stock'
-    `, [permission.dutchie_az_store_id]);
+        ${dispensaryId ? `AND p.dispensary_id = $1` : ''}
+    `, params);
 
     const summary = stats[0] || {};
 
     res.json({
       success: true,
-      dispensary: permission.store_name,
+      scope: scope.type,
+      dispensary: scope.type === 'wordpress' ? req.apiPermission?.store_name : undefined,
       menu: {
         total_products: parseInt(summary.total_products || '0', 10),
         in_stock_count: parseInt(summary.in_stock_count || '0', 10),