diff --git a/backend/migrations/098_dispensary_stage_tracking.sql b/backend/migrations/098_dispensary_stage_tracking.sql
index e4a725d5..7b0b302e 100644
--- a/backend/migrations/098_dispensary_stage_tracking.sql
+++ b/backend/migrations/098_dispensary_stage_tracking.sql
@@ -2,8 +2,12 @@
 -- Required for stage checkpoint feature in task handlers
 
 ALTER TABLE dispensaries ADD COLUMN IF NOT EXISTS consecutive_successes INTEGER DEFAULT 0;
+ALTER TABLE dispensaries ADD COLUMN IF NOT EXISTS consecutive_failures INTEGER DEFAULT 0;
 ALTER TABLE dispensaries ADD COLUMN IF NOT EXISTS last_successful_crawl_at TIMESTAMPTZ;
 
--- Index for finding failing stores
+-- Indexes for finding stores by status
 CREATE INDEX IF NOT EXISTS idx_dispensaries_consecutive_successes
 ON dispensaries(consecutive_successes) WHERE consecutive_successes > 0;
+
+CREATE INDEX IF NOT EXISTS idx_dispensaries_consecutive_failures
+ON dispensaries(consecutive_failures) WHERE consecutive_failures > 0;
diff --git a/backend/migrations/099_brand_aliases.sql b/backend/migrations/099_brand_aliases.sql
new file mode 100644
index 00000000..227e10b9
--- /dev/null
+++ b/backend/migrations/099_brand_aliases.sql
@@ -0,0 +1,97 @@
+-- Migration: Add brand aliases table and brand normalization
+-- Enables case-insensitive brand matching and alias mapping
+
+-- Create brand_aliases table to map variations to canonical brands
+CREATE TABLE IF NOT EXISTS brand_aliases (
+    id SERIAL PRIMARY KEY,
+    brand_id INTEGER NOT NULL REFERENCES brands(id) ON DELETE CASCADE,
+    alias VARCHAR(255) NOT NULL,           -- The raw brand name variation
+    alias_normalized VARCHAR(255) NOT NULL, -- Lowercase, trimmed for matching
+    source VARCHAR(50) DEFAULT 'auto',     -- 'auto' = auto-detected, 'manual' = user-added
+    created_at TIMESTAMPTZ DEFAULT NOW(),
+
+    UNIQUE(alias_normalized)
+);
+
+-- Index for fast lookups
+CREATE INDEX idx_brand_aliases_normalized ON brand_aliases(alias_normalized);
+CREATE INDEX idx_brand_aliases_brand_id ON brand_aliases(brand_id);
+
+-- Create function to normalize brand names for matching
+CREATE OR REPLACE FUNCTION normalize_brand_name(name TEXT)
+RETURNS TEXT AS $$
+BEGIN
+    RETURN LOWER(TRIM(
+        -- Remove extra spaces
+        REGEXP_REPLACE(
+            -- Remove non-alphanumeric except spaces
+            REGEXP_REPLACE(name, '[^a-zA-Z0-9\s]', '', 'g'),
+            '\s+', ' ', 'g'
+        )
+    ));
+END;
+$$ LANGUAGE plpgsql IMMUTABLE;
+
+-- Create function to find or create brand and return brand_id
+CREATE OR REPLACE FUNCTION resolve_brand_id(raw_brand_name TEXT)
+RETURNS INTEGER AS $$
+DECLARE
+    normalized_name TEXT;
+    found_brand_id INTEGER;
+BEGIN
+    IF raw_brand_name IS NULL OR TRIM(raw_brand_name) = '' THEN
+        RETURN NULL;
+    END IF;
+
+    normalized_name := normalize_brand_name(raw_brand_name);
+
+    -- First check aliases
+    SELECT brand_id INTO found_brand_id
+    FROM brand_aliases
+    WHERE alias_normalized = normalized_name;
+
+    IF found_brand_id IS NOT NULL THEN
+        RETURN found_brand_id;
+    END IF;
+
+    -- Check brands table directly (case-insensitive)
+    SELECT id INTO found_brand_id
+    FROM brands
+    WHERE normalize_brand_name(name) = normalized_name;
+
+    RETURN found_brand_id;
+END;
+$$ LANGUAGE plpgsql;
+
+-- Seed brand_aliases with existing brand names
+INSERT INTO brand_aliases (brand_id, alias, alias_normalized, source)
+SELECT
+    id,
+    name,
+    normalize_brand_name(name),
+    'canonical'
+FROM brands
+ON CONFLICT (alias_normalized) DO NOTHING;
+
+-- Auto-generate aliases from store_products brand variations
+INSERT INTO brand_aliases (brand_id, alias, alias_normalized, source)
+SELECT DISTINCT ON (normalize_brand_name(sp.brand_name_raw))
+    b.id,
+    sp.brand_name_raw,
+    normalize_brand_name(sp.brand_name_raw),
+    'auto'
+FROM store_products sp
+CROSS JOIN LATERAL (
+    SELECT id, name
+    FROM brands
+    WHERE normalize_brand_name(brands.name) = normalize_brand_name(sp.brand_name_raw)
+    LIMIT 1
+) b
+WHERE sp.brand_name_raw IS NOT NULL
+  AND sp.brand_name_raw != ''
+ON CONFLICT (alias_normalized) DO NOTHING;
+
+-- Add comment
+COMMENT ON TABLE brand_aliases IS 'Maps brand name variations to canonical brand IDs';
+COMMENT ON FUNCTION normalize_brand_name(TEXT) IS 'Normalizes brand name for case-insensitive matching';
+COMMENT ON FUNCTION resolve_brand_id(TEXT) IS 'Returns brand_id for a raw brand name, using aliases';
diff --git a/backend/migrations/100_backfill_brand_ids.sql b/backend/migrations/100_backfill_brand_ids.sql
new file mode 100644
index 00000000..874b639c
--- /dev/null
+++ b/backend/migrations/100_backfill_brand_ids.sql
@@ -0,0 +1,41 @@
+-- Migration: Backfill brand_id in store_products using brand aliases
+-- Links products to canonical brands via case-insensitive matching
+
+-- Update store_products.brand_id using the resolve_brand_id function
+UPDATE store_products sp
+SET brand_id = resolve_brand_id(sp.brand_name_raw)
+WHERE sp.brand_name_raw IS NOT NULL
+  AND sp.brand_name_raw != ''
+  AND (sp.brand_id IS NULL OR sp.brand_id != resolve_brand_id(sp.brand_name_raw));
+
+-- Create trigger to auto-link brand_id on insert/update
+CREATE OR REPLACE FUNCTION auto_link_brand_id()
+RETURNS TRIGGER AS $$
+BEGIN
+    IF NEW.brand_name_raw IS NOT NULL AND NEW.brand_name_raw != '' THEN
+        NEW.brand_id := COALESCE(resolve_brand_id(NEW.brand_name_raw), NEW.brand_id);
+    END IF;
+    RETURN NEW;
+END;
+$$ LANGUAGE plpgsql;
+
+-- Drop trigger if exists and recreate
+DROP TRIGGER IF EXISTS trg_auto_link_brand_id ON store_products;
+CREATE TRIGGER trg_auto_link_brand_id
+    BEFORE INSERT OR UPDATE OF brand_name_raw ON store_products
+    FOR EACH ROW
+    EXECUTE FUNCTION auto_link_brand_id();
+
+-- Log the results
+DO $$
+DECLARE
+    linked_count INTEGER;
+    unlinked_count INTEGER;
+BEGIN
+    SELECT COUNT(*) INTO linked_count FROM store_products WHERE brand_id IS NOT NULL;
+    SELECT COUNT(*) INTO unlinked_count FROM store_products WHERE brand_id IS NULL AND brand_name_raw IS NOT NULL;
+    RAISE NOTICE 'Brand linking complete: % products linked, % products unlinked', linked_count, unlinked_count;
+END $$;
+
+COMMENT ON FUNCTION auto_link_brand_id() IS 'Auto-links brand_id when brand_name_raw is set';
+COMMENT ON TRIGGER trg_auto_link_brand_id ON store_products IS 'Auto-links products to canonical brands on insert/update';